Case Study:
[For The Love Of Cheese]

Branding

UX Design

Project Overview

For The Love Of Cheese is a vegan cheesemaker with a bold and brilliant visual identity. Their products are featured in online, in multiple farmers markets across Edmonton, requiring a bright and energetic presence that differentiates them from the competition.

[Real Chees]

R254 / G207 / B11 C1 / M17 / Y99 / K0 #fecf0b

[Rose]

R244 / G129 / B131 C0 / M62 / Y37 / K0 #f48183

[Sky Blue]

R170 / G223 / B231 C31 / M0 / Y4 / K0 #aadfef

[Midnight Blue]

R36 / G34 / B88 C100 / M99 / Y34 / K28 #242258

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Reflection

This redesign reflects the essence of the brand and products, breaking away from traditional cheese packaging to create a distinct and memorable brand. The modular logo is versatile, allowing for use across multiple touchpoints and creating a cohesive visual identity system.