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Case Study:
[Help-A-Homie]

Branding

UX Design

Project Overview

Help-A-Homie is a non-profit student group based out of Edmonton, Alberta that is devoted to the relief of poverty. This organization was in desperate need of a website and brand redesign which could help them spread online awareness for their Sunday outreaches, where they give out premade lunches to individuals experiencing poverty in downtown Edmonton.

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Final Thoughts

The final deliverable was a dynamic emblem logo featuring bold typography with the ability to be pulled out into a versatile wordmark, as well as a reductive monogram representing the downtown Edmonton architecture and river valley as well as two "homies" hugging. I was then able to apply the brand to a small website, shirts, and even stickers that appealed to students looking to support the club.

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