Case Study:
[Spectra Inc.]

Branding

Illustration

UX Design

Project Overview

Spectra Inc. is a private investigation and consulting agency based out of St. Albert. I worked with its founder to establish a brand which simultaneously embodies both elegance and strength. I then designed and developed a website that allows potential clients to better understand the many services that Spectra Inc. offers and contact them directly.

[Eggplant]

R82 / G41 / B111 C82 / M100 / Y24 / K11 #52296f

[Pastel Purple]

R218 / G193 / B221 C12 / M25 / Y0 / K0 #dac1dd

[Forest Green]

R0 / G89 / B89 C100 / M0 / Y41 / K60 #035959

[Pastel Green]

R124 / G204 / B191 C50 / M0 / Y30 / K60 #7cccbf

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Reflection

Spectra Inc.’s central brand mark features a pillar-like “I” letterform which pays homage to the origin of the legal industry and justice system. This central form is wrapped in an angular “S” shape, which also accommodates the business owner’s preference for the inclusion of a mobius strip. Overall, this brand identity differentiates Spectra Inc. from competitors through the use of soft colours, giving it an approachable yet professional presence.