Case Study:
[The Long View]

Branding

Publication Design

Project Overview

The Long View is a collection of big-band jazz music composed by a variety of musicians with connections to MacEwan University. The diverse backgrounds of those involved were a testament to the school's role in the music community while speaking to jazz's ability to bring us together. As a result, there are a multitude of jazz styles within the album, which Dean Allan Gilliland described as "eclectic." My classmates and I each designed a separate album to be reviewed by the Dean and other members involved in the album's creation.

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Final Thoughts

This concept reflects the eclectic nature of the album, showing how the recording of the album served as a safe and collaborative space for many of the musicians during the pandemic. The interplay between the many different instrumental components of the big band is reflected by the use of varying typefaces and the energy of the shapes as they dance across the composition.