Connected Edmonton

Publication Design

2022

This remake of Edmonton's strategic plan was an early project from my typography class at MacEwan University. My goal was to create harmony between type and supportive illustration, which allowed me to reinforce the topics of each page. I decided to use a lively colour, soft lines and rounded headings to create a personable atmosphere within the booklet.

This project tested my illustrative abilities to create a cohesive feel throughout each spread. The interplay between text and image escalated this challenge. Still, I was able to overcome it by placing my text in a repeated fashion before seeing how my unifying line illustration could weave its way through the space in a way that most complimented the content hierarchy.

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Bretten Wiebe • Graphic Designer