This fictitious public awareness campaign was a group project that aimed to assist university students who struggle with time management. We took a different approach than most time-tracking organizations by breathing life and energy into our designs to make time management fun. Through user research, we were able to identify how students currently address the topic before creating a campaign that educates and assists students.

The group aspect of this campaign required constant communication so that we were all well-informed on the matter and the values of our organization. As the lead during the project's branding portion, I convinced my fellow group-mates that an energetic approach would help differentiate Tempo from possible competitors. This conviction forced me to rationalize how the movement of my brand mark related to the passage of time, and the group was able to come together around this identity and its other applications